Which Partnership Model Fits Your Growth Plan: Channel or Reseller?

When you add voice to your service stack, the partner model you choose shapes your margin, control, and long-term growth.  

But you already knew that.  

If you didn’t… It’s time to set the record straight by using our own Partner Programs as the best example of what you can achieve by joining the VoIP market.  

Our Channel and Reseller Programs have almost opposite goals and onboarding processes, but both allow for generous margins and scalability. It all depends on the level of control you want to have and your long term business goals.  

This guide breaks down what each program offers, so you can make a fast, confident choice. Let’s get started!  

What Channel and Reseller Programs Share 

Before comparing the two paths, it helps to understand the shared foundation. No matter which partnership model you choose, at VoIP.ms you get: 

• 99.995% uptime with redundant routing you can depend on 

• Local and toll-free DIDs 

• SIP trunking, call routing, IVR, E911, and STIR/SHAKEN 

• Usage-based pricing with clear billing 

• Self-serve tools built for people who prefer control 

• API access for teams that want to automate 

• Fast porting and instant number setup 

This baseline ensures that your choice depends on control and workflow needs, not on technical limitations. 

Pro tip: If you plan on joining more than one reseller or channel partner program, remember to always check the foundation the provider offers to avoid complications in the future.  

The Channel Program: Simplicity and Commission Build-up  

First, let’s take a look at the Channel Program.  

This is a great option if all you need is to refer a trusted and reliable provider to your customers or audience.  

Who the Channel Program fits 

The Channel Program is a good fit if:  

• You’re an ISP/VAR expanding broadband or wireless bundles 

• You’re a MSP offering voice as part of managed IT plans 

• You’re a VoIP influencer or affiliate marketer looking for a new income stream 

If any of these options sounds like you, then you’ve got a match! 

What you control 

The main benefit of the Channel Partner program is that you have minium technical involvement with the end customer. The only thing you control is how you market VoIP.ms to your clients, offering them your unique link.  

Your referrals will be handled with care by VoIP.ms and each new customer you bring to us equals a percentage commission to you!  

You’ll have access to: 

• Collateral to market our products and services alongside yours (such as logos, pricing lists and assets for ads) 

• A dedicated portal in your account to keep track of traffic, leads and new customers you’re referring to us 

• A direct contact at VoIP.ms in case you need help converting a lead.   

What VoIP.ms handles 

And on our side, here’s what VoIP.ms will offer your referenced customers:  

• Customer service and technical support 

• Regulatory compliance  

• Billing and invoices  

• Network, DIDs, platform improvements, etc.  

Basically, VoIP.ms does the heavy lifting while you enjoy an evergreen income stream.  

Why choose Channel 

If you still find yourself questioning if this is a good choice considering your business ambitions, here’s the dealbreaker for our Channel Partner Program:  

• You can market it fast and see results quickly 

• You have minimal administrative complexity 

• You don’t need to busy yourself with regulations and compliance  

• You have close to zero contact with the end customer (even after conversion)  

• You have a simple way to align voice with your current offerings 

In a nutshell: This model is ideal when you want to expand your portfolio without adding new operational layers. 

The Reseller Program: Build Your Own Voice Ecosystem 

Now, on the other side of the ring we have the Reseller Program, an option that gives you full control. It’s built for technical operators who want to shape the entire customer experience while maximizing recurring revenue. 

Who the Reseller Program fits 

This is the ideal option if:  

• You’re an MSP or ISP managing multiple downstream clients 

• You have a builder mindset and prefer to script, automate, and customize everything yourself 

• You are part of or manage a team that want to own branding and billing end-to-end 

What you control 

In this case, you have control over everything. But to be precise, as a white-label reseller you control:  

• Branding across the full customer lifecycle 

• Routing, provisioning, and client setup 

• Billing structure and margin strategy 

• Access control with multi-tenant tools 

• Automations using APIs and webhooks 

• Customer service and technical support 

What VoIP.ms provides 

And on our side of things, VoIP.ms offers you:  

• Aggressive starting prices and special rates afterward to ensure good margins 

• A feature management interface you can brand as your own 

• Multi-tenant control panels 

• API access for provisioning, rating, and routing 

• Real-time usage data to feed your billing system 

• A stable voice backbone with clear visibility 

Why choose Reseller 

To make the decision simpler, here’s why you should choose this option:  

• Higher revenue potential across clients 

• Complete control of routing and service layers 

• Ability to integrate voice into custom workflows 

• Strong fit for automation-first MSPs 

• Tailored and priority customer support via VoIP.ms whenever needed.  

This path is best when you want to run your own voice platform while relying on VoIP.ms infrastructure and tools. 

Side-by-Side Comparison 

Here’s a table with a straightforward comparison between both programs to help you choose the best fit:  

How to Choose Your Path 

Selecting the right model depends on how hands-on you want to be. 

Choose the Channel Program if: 

• You want a fast way to add voice to an existing portfolio 

• You’re looking for evergreen commissions 

• You prefer lower management overhead 

• You want reliability without building your own voice stack 

• You don’t want to handle regulations or compliance rules 

Choose the Reseller Program if: 

• You want higher autonomy and custom workflows 

• You manage multiple clients and want control over every layer 

• You plan to automate routing, setup, and billing 

• You need custom technical and customer support to better serve your clients 

If your growth plan centers on control, automation, and margin, the Reseller Program will likely fit you well. 

If your focus is bundling voice simply and efficiently and referring customers to a reliable voice provider, the Channel Program is the better match. 

Questions to ask yourself 

We know, this might not be an easy decision. So if you’re still unsure, ask yourself the following questions:  

• Do you want full branding control? 

• How hands-on will you be with client management? 

• Do you plan to automate provisioning and routing? 

• Do you have margin targets tied to recurring revenue? 

• How well do you know the regulations involved in VoIP technology?  

Answer these questions honestly, and you’ll make an informed and confident decision.  

How To Get Started as a Reseller or Channel Partner 

The good news is: for both processes, the onboarding is pretty similar.  

• Step 1: Visit VoIP.ms 

• Step 2: Fill in the form and, in the “Select the type of account” box, choose either Reseller or Partner 

• Step 3: Click “Continue” 

It takes less than 5 minutes to create your account, however, this is where the onboarding process gets a little different.  

If you’re a Channel Partner  

Your application will be reviewed and a VoIP.ms specialist will reach out to you to better understand how you plan to promote and market our products and services.  

After that first stage, you get access to your unique affiliate link, VoIP.ms collaterals and your exclusive dashboard to monitor hits, leads and conversion rates. And you’re all set! 

The customers you convert will then be handled by the VoIP.ms Sales and Support Team, but you do have access to one of our specialists if you need any help converting new leads or to answer your questions.  

If you’re a Reseller  

After filling the initial form, one of our Sales representatives will reach out to walk you through the onboarding process.  

You will understand our features, pricing system, how your feature management interface works, how to brand our services to fit your business and more.  

Your account will also have priority when it comes to customer service and support so you have no issues while serving your customers.  

The Right Model Depends on How You Build 

Voice infrastructure shouldn’t slow you down. With VoIP.ms, you can choose a partner model that matches how your business runs, regardless if you want to refer customers to a reliable provider or full ownership of the voice layer. 

Whether you build your own ecosystem or resell ours, the path is clear and scalable. 

Click here to enroll into one of our programs.